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PREMIUMWEEK OF MAY 4–8, 2026 · ISSUE #1
Week of May 4: The Week AI Agents Started Owning Agency Workflows
Three independent moves – Meta opening Andromeda's API to agencies, WPP rolling out an autonomous media-planning agent across its top 50 accounts, and Google making Gemini-driven Search briefs the default in Google Ads – all pushed the same direction: the work that justified the agency retainer is moving inside the platform's agent layer. Mid-market performance shops are the first to feel it.
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